ROSEVILLE, Calif. (PRWEB) January 07, 2019
Gray Mountain Sports Drinks, LLC announced today that MagNaK® sports rehydration drink has been awarded a patent on December 4th, 2018, for its unique formulation of magnesium-rich electrolyte blend. MagNaK® was developed by a Sacramento based Nephrologist Dr. Sourabh Kharait, MD PhD, and his wife, Ishita Shah, PhD, and was introduced first during the California International Marathon in Sacramento in December of 2017. It boasts a unique proportion of electrolytes, particularly with a 25% of daily intake/serving of elemental magnesium, that is proposed to enhance muscle performance in athletes and reduce muscle cramps. A 16 fl. oz bottle also contains a formulation of sodium, potassium and only 5 grams of sugar, a combination, that Dr. Kharait claims, helps athletes replete electrolytes and stay well hydrated. Importantly, the drink has no preservatives, artificial colors and is flavored naturally.
Since its formulation, the company has partnered with Andy Stallone’s group, SAS Sales and Marketing, for a successful launch in Florida where the drink is currently manufactured. Andy Stallone is an industry veteran with 25 plus years of experience in the beverage industry. “MagNaK® has seen some impressive traction in the current era of low-calorie, low-carb and preservative-free market. Plus, the unique formulation of electrolytes, particularly utilizing magnesium as the main ion, is a paradigm-shift in today’s sports beverage culture”, says Andy Stallone.
MagNaK® is currently available in Lucky’s Market, a chain of 17 stores in Florida, Nutrition S’mart and various other health foods’ stores, independent markets and C-stores. The company confirms plans of finalizing distributors this month that will expand its reach to a variety of retail as well as C-stores around the state. Plans are also underway to bring out two additional flavors in February (MagNaK® currently comes in two flavors).
Gray Mountain has partnered with a Northern California based Marketing agency to seek distribution in retail stores, health clubs and nutrition stores around the entire west coast by summer of 2019. MagNaK® is currently available in selected dotcom gyms and micro-marts around the San Francisco-Bay area.